01
The switch
From generalisation to personalisation. Advice written for everyone serves no one; every plan here is built on the person's own data.
About
What does performance really cost the body? Olynixx is the answer to that question. Built through elite sport, science and the field: from first-division football to special forces, from world champions to boardrooms. Not one person's story. A method. Proven, taught, and carried by a team.
Field record
1990s
Roots in elite sport, and formal training in sport physiotherapy in Belgium: performance and its price, studied from both sides.
2001–2003
Inside first-division professional football, where a body is a career and recovery decides both.
2003–2019
Our own innovation centre for athletes: sixteen years of testing, protocol-building and field validation.
Since 2002
Working with heart-rate variability and readiness measurement years before wearables made the words fashionable; first press coverage of the method in 2004; the readiness model formulated in 2005.
2011–2022
The science kept deepening: osteopathy, certified health coaching, then genomics and nutrigenomics. The layers that turned testing into a complete picture.
2015
First book published: readiness, in print, before it was an industry.
2016–2019
After the Brussels attacks, first external consultant to Belgian special forces: readiness where the cost of fatigue is not a bad quarter, but lives.
Along the way
Olympic athletes. World champions in snowboard, freestyle football and trial bike. Red Bull athletes and their academy. CEOs and business owners who compete just as hard, in suits.
Since 2019
Active in the UAE: Red Bull athletes, professional cricket, government entities, corporates and clubs. One method, now at scale.
One clear status
The body pays for every performance. Our method, sharpened in the field since 2004, reads a full physiological picture and resolves it into one clear status. Then it strengthens the weakest link, because the weakest link sets the ceiling. The same result can be delivered at a high or a low internal price; we train people to deliver it at the low one. That is biological cost, and lowering it is the entire job.
Today that reading runs on four levels: physiological, biochemical, genetic and epigenetic.
Three commitments
01
From generalisation to personalisation. Advice written for everyone serves no one; every plan here is built on the person's own data.
02
We select equipment against the method, not the other way round, and we replace it when something measures better. Every choice has to earn its place with the numbers it produces.
03
A European scientific background, applied with two decades of field discipline: evidence over trend, measurement over marketing.
In print
Rest Is the New Sport — Jef Louis Geys
Rest Is the New Sport puts the whole argument in your hands: why recovery is the source of performance, not its reward. It anchors every keynote, every programme, and every page of this site.


The team
Olynixx is carried by a team: health coaches, mental coaches, nutritionists and trainers, working from the same method and the same numbers. The method was built by a former elite endurance athlete trained in sport physiotherapy in Belgium, through first-division football, world-class athletes and Belgian special forces, and brought to the UAE in 2019. The team makes sure it scales beyond any one person.
ISO 27001 · 45001 · 45003. Certification in progress with an accredited body. Not yet certified. Scope: workforce readiness testing and reporting. Full standards layer